Tooth pastes and TV advertisements: a scientific analysis

Few months ago, Ministry of Health, Government of Pakistan sought our opinion concerning the claims made in the T.V. advertisements by various tooth paste manufacturing firms. This gave us the idea of making a scientific study of the problem and we entrusted the task to Dr Qazy Javed Akhtar B.D.S [Peshawar] now working as a lecturer in the Department of pharmacology of the Khyber medical college, Peshawar. He has prepared this article under the guidance and with active help of professor S.A Wahid Shah, Head of the same Department. It is amazing that many dental surgeons know so little about the tooth pastes which they are supposed to recommend to their patients. Readers opinion on this topic will be most welcome